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34:["$","section",null,{"id":"process","aria-labelledby":"process-title","className":"bg-paper text-ink section-space relative","children":["$","div",null,{"className":"container-page","children":[["$","header",null,{"className":"grid gap-6 lg:grid-cols-12 lg:gap-x-6","data-reveal":"","children":[["$","div",null,{"className":"lg:col-span-7","children":["$","h2",null,{"id":"process-title","className":"text-display-md","children":"From broken tags to trusted reports."}]}],["$","div",null,{"className":"lg:col-span-5 lg:self-end text-ink-soft","children":[["$","div",null,{"className":"text-lead","children":"Measurement work runs in a fixed order. Polishing reports before fixing collection only makes wrong numbers easier to read."}],"$undefined"]}]]}],["$","ol",null,{"className":"mt-14 grid gap-8 md:grid-cols-2 lg:grid-cols-5 lg:gap-6","children":[["$","li","Audit",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","01"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Audit"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We trace key conversions from click to CRM or store and log every gap and duplicate."}]]}],["$","li","Plan",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"70ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","02"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Plan"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We agree on definitions, events, and attribution rules in a tracking plan your team approves."}]]}],["$","li","Implement",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"140ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","03"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Implement"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We build tags, server events, and CRM fields, then test each one against real transactions."}]]}],["$","li","Reconcile",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"210ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","04"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Reconcile"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We compare reported numbers with CRM and store records, and document what differs and why."}]]}],["$","li","Report and test",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"280ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-signal"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","05"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Report and test"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"Dashboards go live, and incrementality tests run where attribution can't answer the budget question."}]]}]]}]]}]}]
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37:["$","section",null,{"id":"related","aria-labelledby":"related-title","className":"bg-paper-deep text-ink section-space-tight relative","children":["$","div",null,{"className":"container-page","children":[["$","h2",null,{"id":"related-title","className":"text-display-md","children":"Keep exploring."}],["$","div",null,{"className":"mt-10 grid gap-10 lg:grid-cols-12 lg:gap-6","children":[["$","nav",null,{"aria-label":"Related services","className":"lg:col-span-4","children":[["$","p",null,{"className":"text-label uppercase text-muted","children":"Related services"}],["$","ul",null,{"className":"mt-4 border-t border-ink","children":[["$","li","paid-media",{"children":["$","$L7",null,{"href":"/paid-media","className":"group flex items-center justify-between gap-4 border-b border-line py-4","children":[["$","span",null,{"children":[["$","span",null,{"className":"block font-medium","children":"Paid Media"}],["$","span",null,{"className":"mt-1 block text-sm text-muted","children":"Search, Shopping, and Performance Max run against CAC and MER."}]]}],["$","svg",null,{"width":16,"height":16,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"btn-arrow shrink-0","children":["$","path",null,{"d":"M2.5 8h10M8.75 4.25 12.5 8l-3.75 3.75","strokeLinecap":"square"}]}]]}]}],["$","li","paid-social",{"children":["$","$L7",null,{"href":"/paid-social","className":"group flex items-center justify-between gap-4 border-b border-line py-4","children":[["$","span",null,{"children":[["$","span",null,{"className":"block font-medium","children":"Paid Social"}],["$","span",null,{"className":"mt-1 block text-sm text-muted","children":"Meta and LinkedIn built on creative testing and lead quality."}]]}],["$","svg",null,{"width":16,"height":16,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"btn-arrow shrink-0","children":["$","path",null,{"d":"M2.5 8h10M8.75 4.25 12.5 8l-3.75 3.75","strokeLinecap":"square"}]}]]}]}],["$","li","cro",{"children":["$","$L7",null,{"href":"/cro","className":"group flex items-center justify-between gap-4 border-b border-line py-4","children":[["$","span",null,{"children":[["$","span",null,{"className":"block font-medium","children":"Conversion Rate Optimization"}],["$","span",null,{"className":"mt-1 block text-sm text-muted","children":"Research-led experiments on demos, trials, and checkout."}]]}],["$","svg",null,{"width":16,"height":16,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"btn-arrow shrink-0","children":["$","path",null,{"d":"M2.5 8h10M8.75 4.25 12.5 8l-3.75 3.75","strokeLinecap":"square"}]}]]}]}]]}]]}],["$","div",null,{"className":"grid gap-5 sm:grid-cols-2 lg:col-span-8","children":[["$","article","attribution-readiness-guide",{"className":"group relative flex h-full flex-col overflow-hidden rounded-lg border border-line bg-surface transition-[transform,border-color] duration-500 ease-out-expo hover:-translate-y-1 hover:border-line-strong","children":[["$","div",null,{"aria-hidden":"true","className":"relative overflow-hidden bg-paper-deep aspect-[16/9]","children":["$","$L48",null,{"src":{"src":"/_next/static/media/resource-attribution-cards.2g4qo89robf2c.jpg","width":1400,"height":930,"blurWidth":8,"blurHeight":5,"blurDataURL":"data:image/jpeg;base64,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"},"alt":"","fill":true,"sizes":"(min-width: 1280px) 420px, (min-width: 768px) 46vw, 86vw","placeholder":"blur","className":"object-cover transition-transform duration-700 ease-out-expo group-hover:scale-[1.03] motion-reduce:transition-none motion-reduce:group-hover:scale-100 object-[center_60%]"}]}],"$L49"]}],"$L4a"]}]]}]]}]}]
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3a:["$","div",null,{"className":"pt-1","children":[["$","h3",null,{"className":"text-title","children":"Treat attribution as an estimate"}],["$","p",null,{"className":"mt-2 text-ink-soft","children":"Attribution models estimate credit, and none of them proves cause. We compare them with CRM or store revenue before any model shapes the budget."}]]}]
3b:["$","li","Commercial dashboards",{"className":"border-b border-r border-line p-6","data-reveal":"","style":{"--reveal-delay":"240ms"},"children":[["$","span",null,{"aria-hidden":"true","className":"block size-2 bg-signal"}],["$","h3",null,{"className":"mt-5 text-[1.125rem] font-medium leading-snug tracking-[-0.015em]","children":"Commercial dashboards"}],["$","p",null,{"className":"mt-2 text-[0.9375rem] text-ink-soft","children":"Dashboards in your BI tool that open with CAC, MER, pipeline, and margin."}]]}]
3c:["$","li","Incrementality test design",{"className":"border-b border-r border-line p-6","data-reveal":"","style":{"--reveal-delay":"280ms"},"children":[["$","span",null,{"aria-hidden":"true","className":"block size-2 bg-signal"}],["$","h3",null,{"className":"mt-5 text-[1.125rem] font-medium leading-snug tracking-[-0.015em]","children":"Incrementality test design"}],["$","p",null,{"className":"mt-2 text-[0.9375rem] text-ink-soft","children":"Holdout and geo test plans for questions attribution can't settle, with limits stated up front."}]]}]
3d:["$","li","Purchase events checked against Shopify orders, refunds, and returns",{"className":"flex gap-3 border-b border-ink/10 py-3 text-[0.9375rem]","children":[["$","span",null,{"aria-hidden":"true","className":"mt-2 size-1.5 shrink-0 bg-signal"}],"Purchase events checked against Shopify orders, refunds, and returns"]}]
3e:["$","li","Browser and server purchase events deduplicated by order ID",{"className":"flex gap-3 border-b border-ink/10 py-3 text-[0.9375rem]","children":[["$","span",null,{"aria-hidden":"true","className":"mt-2 size-1.5 shrink-0 bg-signal"}],"Browser and server purchase events deduplicated by order ID"]}]
3f:["$","li","New and returning customers split, so repeat buyers don't flatter CAC",{"className":"flex gap-3 border-b border-ink/10 py-3 text-[0.9375rem]","children":[["$","span",null,{"aria-hidden":"true","className":"mt-2 size-1.5 shrink-0 bg-signal"}],"New and returning customers split, so repeat buyers don't flatter CAC"]}]
40:["$","li","MER and new-customer CAC reported beside platform ROAS",{"className":"flex gap-3 border-b border-ink/10 py-3 text-[0.9375rem]","children":[["$","span",null,{"aria-hidden":"true","className":"mt-2 size-1.5 shrink-0 bg-signal"}],"MER and new-customer CAC reported beside platform ROAS"]}]
41:["$","li","Geo or holdout tests for brand search and retargeting spend",{"className":"flex gap-3 border-b border-ink/10 py-3 text-[0.9375rem]","children":[["$","span",null,{"aria-hidden":"true","className":"mt-2 size-1.5 shrink-0 bg-signal"}],"Geo or holdout tests for brand search and retargeting spend"]}]
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