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10:["$","section",null,{"id":"process","aria-labelledby":"process-title","className":"bg-paper text-ink section-space relative","children":["$","div",null,{"className":"container-page","children":[["$","header",null,{"className":"grid gap-6 lg:grid-cols-12 lg:gap-x-6","data-reveal":"","children":[["$","div",null,{"className":"lg:col-span-7","children":["$","h2",null,{"id":"process-title","className":"text-display-md","children":"From research to rollout."}]}],["$","div",null,{"className":"lg:col-span-5 lg:self-end text-ink-soft","children":[["$","div",null,{"className":"text-lead","children":"Each cycle feeds the next, so the backlog gets sharper as evidence builds."}],"$undefined"]}]]}],["$","ol",null,{"className":"mt-14 grid gap-8 md:grid-cols-2 lg:grid-cols-5 lg:gap-6","children":[["$","li","Research",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","01"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Research"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We study analytics, recordings, surveys, and interviews to locate the biggest points of friction."}]]}],["$","li","Prioritize",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"70ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","02"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Prioritize"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"Hypotheses are scored and ordered, with traffic checked so each test can reach a reliable answer."}]]}],["$","li","Build and QA",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"140ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","03"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Build and QA"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"Variants are designed, built, and checked across devices and browsers before launch."}]]}],["$","li","Run and monitor",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"210ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","04"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Run and monitor"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"Tests run for their planned duration, with sample ratio and guardrail checks, and no early calls on promising numbers."}]]}],["$","li","Ship and learn",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"280ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-signal"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","05"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Ship and learn"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"Winners roll out to all traffic, results are documented, and the next hypothesis builds on the finding."}]]}]]}]]}]}]
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27:["$","li","Collection pages: filters, sorting, and what each product card shows",{"className":"flex gap-3 border-b border-ink/10 py-3 text-[0.9375rem]","children":[["$","span",null,{"aria-hidden":"true","className":"mt-2 size-1.5 shrink-0 bg-signal"}],"Collection pages: filters, sorting, and what each product card shows"]}]
28:["$","li","Cart and checkout friction, from forced account creation to surprise costs",{"className":"flex gap-3 border-b border-ink/10 py-3 text-[0.9375rem]","children":[["$","span",null,{"aria-hidden":"true","className":"mt-2 size-1.5 shrink-0 bg-signal"}],"Cart and checkout friction, from forced account creation to surprise costs"]}]
29:["$","li","Free-shipping thresholds and offers tested against AOV and margin",{"className":"flex gap-3 border-b border-ink/10 py-3 text-[0.9375rem]","children":[["$","span",null,{"aria-hidden":"true","className":"mt-2 size-1.5 shrink-0 bg-signal"}],"Free-shipping thresholds and offers tested against AOV and margin"]}]
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2f:["$","details","How is CRO different from a website redesign?",{"className":"faq-item group border-b border-line","children":[["$","summary",null,{"className":"flex min-h-[4.5rem] cursor-pointer items-center justify-between gap-6 py-5 text-[1.125rem] font-medium tracking-[-0.015em] transition-colors hover:text-ink-soft sm:text-[1.25rem]","children":[["$","span",null,{"children":"How is CRO different from a website redesign?"}],["$","span",null,{"className":"inline-flex size-9 shrink-0 items-center justify-center rounded-full border border-line transition-colors group-open:border-ink group-open:bg-ink group-open:text-paper","children":["$","svg",null,{"width":14,"height":14,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"faq-icon ","children":[["$","line",null,{"x1":"3","y1":"8","x2":"13","y2":"8"}],["$","line",null,{"x1":"8","y1":"3","x2":"8","y2":"13"}]]}]}]]}],["$","div",null,{"className":"max-w-[62ch] pb-7 pr-12 text-ink-soft","children":[["$","$1","0",{"children":"A redesign changes many things at once, so it's hard to know which changes helped and which hurt. CRO changes specific parts of the experience based on research and measures each one. Sometimes research does point to a rebuild. Then we test key pages or flows first, so the redesign rests on evidence. See our work on "}],["$","$L2","1",{"href":"/landing-pages","className":"link-underline font-medium","children":"landing pages"}],["$","$1","2",{"children":"."}]]}]]}]
30:["$","details","Can you test checkout on Shopify?",{"className":"faq-item group border-b border-line","children":[["$","summary",null,{"className":"flex min-h-[4.5rem] cursor-pointer items-center justify-between gap-6 py-5 text-[1.125rem] font-medium tracking-[-0.015em] transition-colors hover:text-ink-soft sm:text-[1.25rem]","children":[["$","span",null,{"children":"Can you test checkout on Shopify?"}],["$","span",null,{"className":"inline-flex size-9 shrink-0 items-center justify-center rounded-full border border-line transition-colors group-open:border-ink group-open:bg-ink group-open:text-paper","children":["$","svg",null,{"width":14,"height":14,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"faq-icon ","children":[["$","line",null,{"x1":"3","y1":"8","x2":"13","y2":"8"}],["$","line",null,{"x1":"8","y1":"3","x2":"8","y2":"13"}]]}]}]]}],["$","div",null,{"className":"max-w-[62ch] pb-7 pr-12 text-ink-soft","children":[["$","$1","0",{"children":"Yes, within what your Shopify plan allows. Checkout customization differs by plan, so we confirm what can change before designing tests. Often the bigger friction sits earlier anyway: shipping costs revealed late, unclear delivery dates, and weak cart pages. We test those too, and track the effect on completed orders and AOV."}]]}]]}]
31:["$","details","Do you test SaaS onboarding, or only marketing pages?",{"className":"faq-item group border-b border-line","children":[["$","summary",null,{"className":"flex min-h-[4.5rem] cursor-pointer items-center justify-between gap-6 py-5 text-[1.125rem] font-medium tracking-[-0.015em] transition-colors hover:text-ink-soft sm:text-[1.25rem]","children":[["$","span",null,{"children":"Do you test SaaS onboarding, or only marketing pages?"}],["$","span",null,{"className":"inline-flex size-9 shrink-0 items-center justify-center rounded-full border border-line transition-colors group-open:border-ink group-open:bg-ink group-open:text-paper","children":["$","svg",null,{"width":14,"height":14,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"faq-icon ","children":[["$","line",null,{"x1":"3","y1":"8","x2":"13","y2":"8"}],["$","line",null,{"x1":"8","y1":"3","x2":"8","y2":"13"}]]}]}]]}],["$","div",null,{"className":"max-w-[62ch] pb-7 pr-12 text-ink-soft","children":[["$","$1","0",{"children":"Both, depending on what we agree at the start. Marketing pages, pricing, signup, and demo flows are usually ours to test. Onboarding and activation tests run with your product team, using one backlog and shared metric definitions, so both teams read results the same way and nobody tests the same flow twice."}]]}]]}]
42:T8d3,{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do we have enough traffic to run A/B tests?","acceptedAnswer":{"@type":"Answer","text":"It depends on conversion volume more than visits. Before any test, we estimate the sample needed to detect a meaningful change in a reasonable run time. If traffic can't support that, we use user research, usability testing, and before-and-after analysis on well-evidenced fixes. Our landing page experiment checklist covers the basics."}},{"@type":"Question","name":"What testing tools do you use?","acceptedAnswer":{"@type":"Answer","text":"We work with the tools you already have, as long as they can run clean experiments, and recommend options if you don't have one. The tool matters less than the discipline around it: a written hypothesis, an agreed primary metric, guardrails, a proper sample, and checks that traffic splits as planned."}},{"@type":"Question","name":"How is CRO different from a website redesign?","acceptedAnswer":{"@type":"Answer","text":"A redesign changes many things at once, so it's hard to know which changes helped and which hurt. CRO changes specific parts of the experience based on research and measures each one. Sometimes research does point to a rebuild. Then we test key pages or flows first, so the redesign rests on evidence. See our work on landing pages."}},{"@type":"Question","name":"Can you test checkout on Shopify?","acceptedAnswer":{"@type":"Answer","text":"Yes, within what your Shopify plan allows. Checkout customization differs by plan, so we confirm what can change before designing tests. Often the bigger friction sits earlier anyway: shipping costs revealed late, unclear delivery dates, and weak cart pages. We test those too, and track the effect on completed orders and AOV."}},{"@type":"Question","name":"Do you test SaaS onboarding, or only marketing pages?","acceptedAnswer":{"@type":"Answer","text":"Both, depending on what we agree at the start. Marketing pages, pricing, signup, and demo flows are usually ours to test. Onboarding and activation tests run with your product team, using one backlog and shared metric definitions, so both teams read results the same way and nobody tests the same flow twice."}}]}32:["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"$42"}}]
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