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3b:["$","li","Budget by marginal return",{"className":"border-t border-line pt-5","data-reveal":"","style":{"--reveal-delay":"180ms"},"children":[["$","h4",null,{"className":"font-medium tracking-[-0.01em]","children":"Budget by marginal return"}],["$","p",null,{"className":"mt-2 text-[0.9375rem] text-ink-soft","children":[["$","$1","0",{"children":"Spend moves toward the next profitable order, with guardrails on MER and new-customer CAC."}]]}]]}]
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48:["$","details","Do you handle creative for Meta ads?",{"className":"faq-item group border-b border-line","children":[["$","summary",null,{"className":"flex min-h-[4.5rem] cursor-pointer items-center justify-between gap-6 py-5 text-[1.125rem] font-medium tracking-[-0.015em] transition-colors hover:text-ink-soft sm:text-[1.25rem]","children":[["$","span",null,{"children":"Do you handle creative for Meta ads?"}],["$","span",null,{"className":"inline-flex size-9 shrink-0 items-center justify-center rounded-full border border-line transition-colors group-open:border-ink group-open:bg-ink group-open:text-paper","children":["$","svg",null,{"width":14,"height":14,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"faq-icon ","children":[["$","line",null,{"x1":"3","y1":"8","x2":"13","y2":"8"}],["$","line",null,{"x1":"8","y1":"3","x2":"8","y2":"13"}]]}]}]]}],["$","div",null,{"className":"max-w-[62ch] pb-7 pr-12 text-ink-soft","children":[["$","$1","0",{"children":"Yes. We develop creative strategy, messaging, and offers, and plan the tests: which angles and formats to try, and in what order. If you have in-house designers or a brand team, we brief them directly and work to your guidelines. Every test has a written hypothesis, and winners are judged on new-customer CAC, not clicks. See "}],["$","$L7","1",{"href":"/paid-social","className":"link-underline font-medium","children":"paid social"}],["$","$1","2",{"children":"."}]]}]]}]
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