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10:["$","section",null,{"id":"process","aria-labelledby":"process-title","className":"bg-paper text-ink section-space relative","children":["$","div",null,{"className":"container-page","children":[["$","header",null,{"className":"grid gap-6 lg:grid-cols-12 lg:gap-x-6","data-reveal":"","children":[["$","div",null,{"className":"lg:col-span-7","children":["$","h2",null,{"id":"process-title","className":"text-display-md","children":"From audit to always-on programs."}]}],["$","div",null,{"className":"lg:col-span-5 lg:self-end text-ink-soft","children":[["$","div",null,{"className":"text-lead","children":"Programs get built in order of revenue at stake, then improved through steady testing."}],"$undefined"]}]]}],["$","ol",null,{"className":"mt-14 grid gap-8 md:grid-cols-2 lg:grid-cols-5 lg:gap-6","children":[["$","li","Audit",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","01"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Audit"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We review flows, segments, deliverability, data connections, and how current reports assign revenue."}]]}],["$","li","Connect the data",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"70ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","02"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Connect the data"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We get product events, CRM fields, or order data into your email platform in time to trigger messages."}]]}],["$","li","Build core programs",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"140ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","03"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Build core programs"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"The programs with the most revenue at stake launch first, each with a holdout group from the start."}]]}],["$","li","Test",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"210ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","04"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Test"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We test timing, offer, and audience before subject lines, changing one variable at a time."}]]}],["$","li","Expand",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"280ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-signal"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","05"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Expand"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We add segments, sync audiences to paid channels, and feed cohort LTV back into acquisition targets."}]]}]]}]]}]}]
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2e:["$","details","Can lifecycle work drive SaaS expansion, not just retention?",{"className":"faq-item group border-b border-line","children":[["$","summary",null,{"className":"flex min-h-[4.5rem] cursor-pointer items-center justify-between gap-6 py-5 text-[1.125rem] font-medium tracking-[-0.015em] transition-colors hover:text-ink-soft sm:text-[1.25rem]","children":[["$","span",null,{"children":"Can lifecycle work drive SaaS expansion, not just retention?"}],["$","span",null,{"className":"inline-flex size-9 shrink-0 items-center justify-center rounded-full border border-line transition-colors group-open:border-ink group-open:bg-ink group-open:text-paper","children":["$","svg",null,{"width":14,"height":14,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"faq-icon ","children":[["$","line",null,{"x1":"3","y1":"8","x2":"13","y2":"8"}],["$","line",null,{"x1":"8","y1":"3","x2":"8","y2":"13"}]]}]}]]}],["$","div",null,{"className":"max-w-[62ch] pb-7 pr-12 text-ink-soft","children":[["$","$1","0",{"children":"Yes. Expansion programs watch for usage signals such as seats nearing a plan limit, new teams joining, or repeated attempts to use a gated feature. Those signals trigger upgrade emails for self-serve accounts and alerts for account owners on larger ones. See "}],["$","$L2","1",{"href":"/saas-marketing","className":"link-underline font-medium","children":"SaaS growth marketing"}],["$","$1","2",{"children":"."}]]}]]}]
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