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31:["$","section",null,{"id":"process","aria-labelledby":"process-title","className":"bg-paper text-ink section-space relative","children":["$","div",null,{"className":"container-page","children":[["$","header",null,{"className":"grid gap-6 lg:grid-cols-12 lg:gap-x-6","data-reveal":"","children":[["$","div",null,{"className":"lg:col-span-7","children":["$","h2",null,{"id":"process-title","className":"text-display-md","children":"From audit to scale."}]}],["$","div",null,{"className":"lg:col-span-5 lg:self-end text-ink-soft","children":[["$","div",null,{"className":"text-lead","children":"Paid media follows the same decision-led process as the rest of the engagement."}],"$undefined"]}]]}],["$","ol",null,{"className":"mt-14 grid gap-8 md:grid-cols-2 lg:grid-cols-5 lg:gap-6","children":[["$","li","Audit",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","01"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Audit"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We review account structure, conversion tracking, search terms, and spend efficiency to find where money is leaking."}]]}],["$","li","Rebuild the signals",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"70ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","02"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Rebuild the signals"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We fix conversion setup and connect revenue-quality data before touching bids, so optimization starts from truth."}]]}],["$","li","Restructure",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"140ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","03"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Restructure"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We reorganize campaigns around intent and margin, keeping the account history that still has value."}]]}],["$","li","Test and allocate",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"210ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","04"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Test and allocate"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We run structured tests and shift budget by marginal return against the agreed targets."}]]}],["$","li","Scale with guardrails",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"280ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-signal"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","05"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Scale with guardrails"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We raise spend where efficiency holds and pause growth where it breaks the model."}]]}]]}]]}]}]
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45:["$","span",null,{"children":"How do you handle Performance Max?"}]
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