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32:["$","section",null,{"id":"process","aria-labelledby":"process-title","className":"bg-paper text-ink section-space relative","children":["$","div",null,{"className":"container-page","children":[["$","header",null,{"className":"grid gap-6 lg:grid-cols-12 lg:gap-x-6","data-reveal":"","children":[["$","div",null,{"className":"lg:col-span-7","children":["$","h2",null,{"id":"process-title","className":"text-display-md","children":"From clean signals to creative-led scale."}]}],["$","div",null,{"className":"lg:col-span-5 lg:self-end text-ink-soft","children":[["$","div",null,{"className":"text-lead","children":"Fixes come before tests, and tests come before bigger budgets."}],"$undefined"]}]]}],["$","ol",null,{"className":"mt-14 grid gap-8 md:grid-cols-2 lg:grid-cols-5 lg:gap-6","children":[["$","li","Audit",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","01"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Audit"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We review structure, tracking, and past creative to see what worked, what wore out, and what the data supports."}]]}],["$","li","Fix signals",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"70ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","02"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Fix signals"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"We set up or repair the pixel, conversions API, deduplication, and CRM or order data before any budget increase."}]]}],["$","li","Build the backlog",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"140ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","03"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Build the backlog"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"Customer research, sales calls, reviews, and past winners become a ranked list of angles to test."}]]}],["$","li","Test and iterate",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"210ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-ink"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","04"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Test and iterate"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"New angles launch on a steady cadence. Winners get fresh hooks and formats, and tired ads are retired."}]]}],["$","li","Scale what's proven",{"className":"relative border-t-2 border-ink pt-5","data-reveal":"","style":{"--reveal-delay":"280ms"},"children":[["$","span",null,{"className":"absolute -top-[5px] left-0 size-2 bg-signal"}],["$","span",null,{"className":"font-mono text-data text-muted","children":["Step ","05"]}],["$","h3",null,{"className":"mt-2 text-title","children":"Scale what's proven"}],["$","p",null,{"className":"mt-3 text-[0.9375rem] text-ink-soft","children":"Budget moves behind proven creative while CAC, MER, and lead quality stay inside agreed limits."}]]}]]}]]}]}]
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