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2d:["$","div",null,{"className":"mt-14","children":["$","div",null,{"className":"article-body","children":[["$","p","0",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Buyers can now put full questions to search engines and AI assistants, such as which scheduling tool suits a clinic with several locations. The first thing they read may be an AI-generated answer that summarizes several sources and names a few brands. Some buyers click through. Others act on the answer alone."}]]}],["$","p","1",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"That changes how demand gets captured. Ranking still matters, but so does whether your brand is named, described accurately, and cited. This guide separates what is known from what isn't, and covers the work that tends to help SaaS and e-commerce companies appear in those answers."}]]}],["$","h2","2",{"id":"what-ai-generated-answers-change","className":"mt-16 scroll-mt-28 text-[1.75rem] font-medium leading-tight tracking-[-0.025em] first:mt-0","children":"What AI-generated answers change"}],["$","p","3",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"AI-generated answers appear in two main places: in AI assistants that people chat with, and in summaries within some search results. Both can draw on pages retrieved from the web and on patterns learned in training. Both can cite sources, though how and when they do so varies by product and changes over time."}]]}],["$","p","4",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"For demand capture, three things shift. Buyers may build a shortlist without visiting a website. The clicks that do happen may come later, from people who already know your name. And an inaccurate description of your product can spread quietly, because similar questions can produce similar answers for many buyers."}]]}],["$","h2","5",{"id":"what-is-known-and-what-isnt","className":"mt-16 scroll-mt-28 text-[1.75rem] font-medium leading-tight tracking-[-0.025em] first:mt-0","children":"What is known and what isn't"}],["$","p","6",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"The systems behind AI answers are evolving and are not fully transparent. Providers publish some guidance, but source selection isn't documented in detail and can change without notice. Treat any claim of a precise formula for appearing in AI answers with skepticism."}]]}],["$","p","7",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"A few principles are reasonable to rely on. A page that crawlers can't access is unlikely to be used as a source. Facts stated plainly are easier to summarize accurately. Claims that appear consistently across your site and reputable third-party sources are more likely to be repeated than claims that conflict. Treat everything beyond that as a hypothesis to monitor."}]]}],["$","aside","8",{"className":"mt-8 rounded-lg border p-5 sm:p-6 border-signal/20 bg-signal-mist/60","children":[["$","p",null,{"className":"flex items-center gap-2 text-label uppercase text-ink","children":[["$","span",null,{"aria-hidden":"true","className":"size-1.5 bg-signal"}],"Why this guide hedges"]}],["$","p",null,{"className":"mt-2.5 text-[1rem] leading-relaxed text-ink","children":[["$","$1","0",{"children":"You'll see phrases like “tends to” and “more likely” throughout. That is deliberate. No one outside these systems can confirm exactly how sources are chosen, so the advice here focuses on work that also helps traditional search and real buyers."}]]}]]}],"$L33","$L34","$L35","$L36","$L37","$L38","$L39","$L3a","$L3b","$L3c","$L3d","$L3e","$L3f","$L40","$L41","$L42","$L43","$L44","$L45","$L46","$L47","$L48","$L49","$L4a","$L4b","$L4c","$L4d","$L4e","$L4f","$L50","$L51"]}]}]
2e:["$","aside",null,{"aria-labelledby":"article-cta-title","className":"tone-night mt-16 rounded-lg bg-night p-7 text-night-text sm:p-9","children":[["$","h2",null,{"id":"article-cta-title","className":"text-display-md","children":"Want an outside view of your visibility?"}],["$","p",null,{"className":"mt-4 text-night-muted","children":"A Growth Audit can review your crawlability, core facts, and buying-stage pages, along with how AI answers describe your brand today, so you can decide where to start."}],["$","$L7",null,{"href":"/growth-audit","className":"btn inline-flex shrink-0 items-center justify-center whitespace-nowrap rounded-md font-medium tracking-[-0.005em] bg-paper text-ink hover:text-white focus-visible:text-white [--btn-fill:var(--color-signal)] h-12 px-5 text-[0.9375rem] gap-2.5 mt-7","children":[["$","span",null,{"className":"btn-fill","aria-hidden":"true"}],["$","span",null,{"children":"Get a Growth Audit"}],["$","svg",null,{"width":16,"height":16,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"btn-arrow","children":["$","path",null,{"d":"M2.5 8h10M8.75 4.25 12.5 8l-3.75 3.75","strokeLinecap":"square"}]}]]}]]}]
2f:["$","div",null,{"className":"flex flex-1 flex-col p-6","children":[["$","p",null,{"className":"font-mono text-data uppercase tracking-[0.1em] text-muted","children":["Guide"," · ","Measurement"]}],["$","h3",null,{"className":"mt-3 tracking-[-0.02em] text-title","children":["$","$L7",null,{"href":"/resources/attribution-readiness-guide","className":"after:absolute after:inset-0 after:content-['']","children":"Attribution Readiness Guide"}]}],["$","p",null,{"className":"mt-3 text-ink-soft text-[0.9375rem]","children":"What has to be true before attribution data can guide budget."}],["$","p",null,{"className":"mt-auto flex items-center justify-between pt-6 text-sm text-muted","children":[["$","span",null,{"children":"Guide"}],["$","svg",null,{"width":16,"height":16,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"btn-arrow text-ink","children":["$","path",null,{"d":"M2.5 8h10M8.75 4.25 12.5 8l-3.75 3.75","strokeLinecap":"square"}]}]]}]]}]
30:["$","nav",null,{"aria-label":"Related services","className":"lg:col-span-4","children":[["$","p",null,{"className":"text-label uppercase text-muted","children":"Related services"}],["$","ul",null,{"className":"mt-4 border-t border-ink","children":[["$","li","seo-ai-search",{"children":["$","$L7",null,{"href":"/seo-ai-search","className":"group flex items-center justify-between gap-4 border-b border-line py-4","children":[["$","span",null,{"children":[["$","span",null,{"className":"block font-medium","children":"SEO + AI Search"}],["$","span",null,{"className":"mt-1 block text-sm text-muted","children":"Technical SEO, commercial content, and AI answer visibility."}]]}],["$","svg",null,{"width":16,"height":16,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"btn-arrow shrink-0","children":["$","path",null,{"d":"M2.5 8h10M8.75 4.25 12.5 8l-3.75 3.75","strokeLinecap":"square"}]}]]}]}],["$","li","landing-pages",{"children":["$","$L7",null,{"href":"/landing-pages","className":"group flex items-center justify-between gap-4 border-b border-line py-4","children":[["$","span",null,{"children":[["$","span",null,{"className":"block font-medium","children":"Landing Pages"}],["$","span",null,{"className":"mt-1 block text-sm text-muted","children":"Pages and test variants that match the ad and the offer."}]]}],["$","svg",null,{"width":16,"height":16,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"btn-arrow shrink-0","children":["$","path",null,{"d":"M2.5 8h10M8.75 4.25 12.5 8l-3.75 3.75","strokeLinecap":"square"}]}]]}]}],["$","li","analytics-attribution",{"children":["$","$L7",null,{"href":"/analytics-attribution","className":"group flex items-center justify-between gap-4 border-b border-line py-4","children":[["$","span",null,{"children":[["$","span",null,{"className":"block font-medium","children":"Analytics + Attribution"}],["$","span",null,{"className":"mt-1 block text-sm text-muted","children":"GA4, server-side tracking, and CRM revenue attribution."}]]}],["$","svg",null,{"width":16,"height":16,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"className":"btn-arrow shrink-0","children":["$","path",null,{"d":"M2.5 8h10M8.75 4.25 12.5 8l-3.75 3.75","strokeLinecap":"square"}]}]]}]}]]}]]}]
33:["$","h2","9",{"id":"make-your-site-easy-to-access-and-understand","className":"mt-16 scroll-mt-28 text-[1.75rem] font-medium leading-tight tracking-[-0.025em] first:mt-0","children":"Make your site easy to access and understand"}]
34:["$","h3","10",{"className":"mt-10 text-[1.25rem] font-medium leading-snug tracking-[-0.015em]","children":"Crawlable and indexable pages"}]
35:["$","p","11",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Start with the basics that also govern traditional search. Important pages should load reliably, be linked from other pages, appear in your XML sitemap, and not be blocked by robots.txt rules or noindex tags. Keep key facts in the page's HTML, since content that appears only after scripts run may be harder for some crawlers to read."}]]}]
36:["$","p","12",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Review how your robots.txt file treats AI crawlers. Blocking them is a business decision with trade-offs. It may keep your content out of some model training, and it may also keep your pages out of answers that cite live sources. Decide deliberately, document the choice, and recheck it after site migrations."}]]}]
37:["$","h3","13",{"className":"mt-10 text-[1.25rem] font-medium leading-snug tracking-[-0.015em]","children":"Clear entity facts"}]
38:["$","p","14",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"AI answers tend to describe a company through a few core facts: who you are, what you sell, and who it's for. State those facts plainly on your homepage and about page. Use the same company and product names everywhere, and keep details like pricing model, integrations, shipping regions, and return policy current."}]]}]
39:["$","h3","15",{"className":"mt-10 text-[1.25rem] font-medium leading-snug tracking-[-0.015em]","children":"Structured data"}]
3a:["$","p","16",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Structured data, such as organization, product, article, and breadcrumb markup, labels facts in a machine-readable format. It can help search engines interpret your pages. It is not a shortcut to being cited, and it must match what visitors can see on the page."}]]}]
3b:["$","h2","17",{"id":"keep-facts-consistent-on-and-off-your-site","className":"mt-16 scroll-mt-28 text-[1.75rem] font-medium leading-tight tracking-[-0.025em] first:mt-0","children":"Keep facts consistent on and off your site"}]
3c:["$","p","18",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"When sources disagree, an AI answer may repeat the wrong version or leave your brand out. Audit how your business is described across your site, help docs, app or marketplace listings, social profiles, and review sites. Old pricing pages, retired product names, and outdated comparison pages can all create conflicts."}]]}]
3d:["$","p","19",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Third-party mentions are likely to matter too. Coverage in reputable industry publications, listings in relevant directories, and genuine customer reviews give AI answers independent sources to draw on. Earn them through useful work and real relationships. Paid placements dressed up as editorial content, or incentivized reviews without disclosure, carry reputational and legal risk."}]]}]
3e:["$","h2","20",{"id":"answer-buying-stage-questions-directly","className":"mt-16 scroll-mt-28 text-[1.75rem] font-medium leading-tight tracking-[-0.025em] first:mt-0","children":"Answer buying-stage questions directly"}]
3f:["$","p","21",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Buyers ask AI assistants the questions they would ask a knowledgeable friend or a salesperson. Pages that answer those questions directly, with specifics, help buyers and are more likely to be useful as sources. The table maps example questions to the pages that answer them."}]]}]
40:["$","div","22",{"className":"mt-8 overflow-x-auto rounded-lg border border-line bg-surface","children":["$","table",null,{"className":"w-full min-w-[34rem] border-collapse text-left text-[0.9375rem]","children":[["$","caption",null,{"className":"border-b border-line px-5 py-3 text-left text-label uppercase text-muted","children":"Buyer questions mapped to page types"}],["$","thead",null,{"children":["$","tr",null,{"className":"border-b border-ink/60","children":[["$","th","Buyer question",{"scope":"col","className":"px-5 py-3 font-semibold","children":"Buyer question"}],["$","th","Page type",{"scope":"col","className":"px-5 py-3 font-semibold","children":"Page type"}],["$","th","What the page must contain",{"scope":"col","className":"px-5 py-3 font-semibold","children":"What the page must contain"}]]}]}],["$","tbody",null,{"children":[["$","tr","0",{"className":"border-b border-line align-top last:border-b-0","children":[["$","th","0",{"scope":"row","className":"px-5 py-3 font-medium","children":[["$","$1","0",{"children":"Which scheduling tool suits a clinic with several locations?"}]]}],["$","td","1",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"SaaS use case page"}]]}],["$","td","2",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"The job to be done, who the product suits and who it doesn't, workflow steps, and relevant integrations"}]]}]]}],["$","tr","1",{"className":"border-b border-line align-top last:border-b-0","children":[["$","th","0",{"scope":"row","className":"px-5 py-3 font-medium","children":[["$","$1","0",{"children":"How does your product compare with a named alternative?"}]]}],["$","td","1",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"SaaS comparison page"}]]}],["$","td","2",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"Fair criteria, honest trade-offs, who each option suits, and when the comparison was last reviewed"}]]}]]}],["$","tr","2",{"className":"border-b border-line align-top last:border-b-0","children":[["$","th","0",{"scope":"row","className":"px-5 py-3 font-medium","children":[["$","$1","0",{"children":"How much will this cost us?"}]]}],["$","td","1",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"SaaS pricing explanation"}]]}],["$","td","2",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"Plan structure, what drives cost, what's included, and how billing works, even if exact prices need a quote"}]]}]]}],["$","tr","3",{"className":"border-b border-line align-top last:border-b-0","children":[["$","th","0",{"scope":"row","className":"px-5 py-3 font-medium","children":[["$","$1","0",{"children":"Does it work with our CRM?"}]]}],["$","td","1",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"SaaS integration page"}]]}],["$","td","2",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"What syncs and in which direction, setup steps, known limits, and which plans include it"}]]}]]}],["$","tr","4",{"className":"border-b border-line align-top last:border-b-0","children":[["$","th","0",{"scope":"row","className":"px-5 py-3 font-medium","children":[["$","$1","0",{"children":"What should I look for in a standing desk?"}]]}],["$","td","1",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"E-commerce buying guide"}]]}],["$","td","2",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"Decision criteria, trade-offs by use, sizing or fit guidance, and links to matching products"}]]}]]}],["$","tr","5",{"className":"border-b border-line align-top last:border-b-0","children":[["$","th","0",{"scope":"row","className":"px-5 py-3 font-medium","children":[["$","$1","0",{"children":"What types of standing desks are there?"}]]}],["$","td","1",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"E-commerce category guide"}]]}],["$","td","2",{"className":"px-5 py-3 text-ink-soft","children":[["$","$1","0",{"children":"Clear definitions of each type, who each suits, and how the range is organized"}]]}]]}],["$","tr","6",{"className":"border-b border-line align-top last:border-b-0","children":["$L52","$L53","$L54"]}]]}]]}]}]
41:["$","p","23",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Put the direct answer near the top of each section, then add detail. Define terms the first time you use them, and support claims with things a reader could verify, such as documented features, published policies, or a clear method. For how this fits demand capture in each model, see "}],["$","$L7","1",{"href":"/saas-marketing","className":"link-underline font-medium","children":"SaaS growth marketing"}],["$","$1","2",{"children":" and "}],["$","$L7","3",{"href":"/ecommerce-marketing","className":"link-underline font-medium","children":"e-commerce growth marketing"}],["$","$1","4",{"children":"."}]]}]
42:["$","h3","24",{"className":"mt-10 text-[1.25rem] font-medium leading-snug tracking-[-0.015em]","children":"Original explanations worth citing"}]
43:["$","p","25",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"A page needs a reason to be cited over the many pages that repeat the same points. Original definitions, clear frameworks, honest comparisons, and plain explanations of how something works can give it one. A page that says only what competing pages say adds little for buyers or for the answers that summarize them."}]]}]
44:["$","h3","26",{"className":"mt-10 text-[1.25rem] font-medium leading-snug tracking-[-0.015em]","children":"Freshness"}]
45:["$","p","27",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Facts go stale. Show when important pages were last reviewed, update them when pricing, features, specs, or policies change, and redirect or remove pages about things you no longer sell. Changing a date without changing the content doesn't make a page current."}]]}]
46:["$","h2","28",{"id":"how-to-monitor-visibility-over-time","className":"mt-16 scroll-mt-28 text-[1.75rem] font-medium leading-tight tracking-[-0.025em] first:mt-0","children":"How to monitor visibility over time"}]
47:["$","p","29",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"You can't track AI answers the way you track keyword rankings. Answers vary between sessions, users, and product versions, so monitoring works best as a sampling exercise run the same way each time."}]]}]
48:["$","ol","30",{"className":"mt-5 space-y-2.5 text-[1.0625rem] leading-[1.7] text-ink-soft list-decimal pl-6","children":[["$","li","**Build a prompt set.** Write the questions buyers ask at each stage, covering category, comparison, use case, and pricing. Include prompts with and without your brand name.",{"className":"pl-1","children":[null,[["$","strong","0",{"className":"font-semibold","children":"Build a prompt set."}],["$","$1","1",{"children":" Write the questions buyers ask at each stage, covering category, comparison, use case, and pricing. Include prompts with and without your brand name."}]]]}],["$","li","**Run it on a schedule.** Use the same prompts and the same AI assistants each time, and save the full answers with the date.",{"className":"pl-1","children":[null,[["$","strong","0",{"className":"font-semibold","children":"Run it on a schedule."}],["$","$1","1",{"children":" Use the same prompts and the same AI assistants each time, and save the full answers with the date."}]]]}],["$","li","**Track share of answer.** For each prompt, record whether your brand is named, whether your site is cited, how you're described, and which competitors appear. A spreadsheet works, and dedicated monitoring tools can automate the runs.",{"className":"pl-1","children":[null,[["$","strong","0",{"className":"font-semibold","children":"Track share of answer."}],["$","$1","1",{"children":" For each prompt, record whether your brand is named, whether your site is cited, how you're described, and which competitors appear. A spreadsheet works, and dedicated monitoring tools can automate the runs."}]]]}],["$","li","**Check accuracy.** Flag wrong prices, missing features, discontinued products, or outdated policies, then look for the pages or profiles that may be feeding them.",{"className":"pl-1","children":[null,[["$","strong","0",{"className":"font-semibold","children":"Check accuracy."}],["$","$1","1",{"children":" Flag wrong prices, missing features, discontinued products, or outdated policies, then look for the pages or profiles that may be feeding them."}]]]}],["$","li","**Keep Search Console in view.** Track impressions, clicks, and queries for key pages. Clicks falling while impressions hold steady can point to changes in how results are presented.",{"className":"pl-1","children":[null,[["$","strong","0",{"className":"font-semibold","children":"Keep Search Console in view."}],["$","$1","1",{"children":" Track impressions, clicks, and queries for key pages. Clicks falling while impressions hold steady can point to changes in how results are presented."}]]]}]]}]
49:["$","figure","31",{"className":"mt-8 rounded-lg border border-line bg-surface p-6 text-center","children":[["$","figcaption",null,{"className":"text-label uppercase text-muted","children":"Share of answer"}],["$","p",null,{"className":"mt-3 font-mono text-[1.0625rem] leading-relaxed text-ink sm:text-lg","children":"Prompts where your brand is named ÷ Total prompts run"}],["$","p",null,{"className":"mx-auto mt-3 max-w-lg text-sm text-muted","children":[["$","$1","0",{"children":"Track named and cited separately, and by prompt group. Small prompt sets can swing between runs, so compare several runs before acting."}]]}]]}]
4a:["$","figure","32",{"className":"mt-8 rounded-lg bg-ink p-6 text-paper sm:p-7","children":[["$","div",null,{"className":"flex flex-wrap items-center justify-between gap-3","children":[["$","figcaption",null,{"className":"font-medium","children":"Hypothetical share-of-answer tracking"}],["$","span",null,{"className":"rounded-sm border border-night-line px-2 py-1 font-mono text-data uppercase tracking-[0.1em] text-night-muted","children":"Hypothetical numbers"}]]}],["$","ul",null,{"className":"mt-4 space-y-1.5 font-mono text-[0.875rem] leading-relaxed text-paper/90","children":[["$","li","Prompt set: 40 buyer questions across comparison, use case, and pricing",{"children":"Prompt set: 40 buyer questions across comparison, use case, and pricing"}],["$","li","First run: brand named in 10 answers and cited in 4",{"children":"First run: brand named in 10 answers and cited in 4"}],["$","li","Share of answer (named): 10 ÷ 40 = 25%",{"children":"Share of answer (named): 10 ÷ 40 = 25%"}],["$","li","Later run, after updating comparison and integration pages: named in 14 answers and cited in 7",{"children":"Later run, after updating comparison and integration pages: named in 14 answers and cited in 7"}],["$","li","Share of answer (named): 14 ÷ 40 = 35%",{"children":"Share of answer (named): 14 ÷ 40 = 35%"}]]}],["$","p",null,{"className":"mt-4 border-t border-night-line pt-3 text-sm text-night-muted","children":"A change like this is a signal to keep watching, not proof that the updates caused it. Answers vary between runs, and the systems themselves change."}]]}]
4b:["$","h2","33",{"id":"pitfalls-to-avoid","className":"mt-16 scroll-mt-28 text-[1.75rem] font-medium leading-tight tracking-[-0.025em] first:mt-0","children":"Pitfalls to avoid"}]
4c:["$","ul","34",{"className":"mt-5 space-y-2.5 text-[1.0625rem] leading-[1.7] text-ink-soft","children":[["$","li","**Thin programmatic pages.** Large sets of near-identical pages built for keyword variations give answers little to use and can weaken how search engines view your site.",{"className":"relative pl-6","children":[["$","span",null,{"aria-hidden":"true","className":"absolute left-0 top-[0.7em] size-1.5 bg-signal"}],[["$","strong","0",{"className":"font-semibold","children":"Thin programmatic pages."}],["$","$1","1",{"children":" Large sets of near-identical pages built for keyword variations give answers little to use and can weaken how search engines view your site."}]]]}],["$","li","**Unverifiable claims.** Superlatives and vague promises give an answer nothing concrete to repeat, and claims no one can check put credibility at risk.",{"className":"relative pl-6","children":[["$","span",null,{"aria-hidden":"true","className":"absolute left-0 top-[0.7em] size-1.5 bg-signal"}],[["$","strong","0",{"className":"font-semibold","children":"Unverifiable claims."}],["$","$1","1",{"children":" Superlatives and vague promises give an answer nothing concrete to repeat, and claims no one can check put credibility at risk."}]]]}],["$","li","**Contradictory facts.** Different prices, feature lists, or company descriptions across pages and profiles make an accurate answer less likely.",{"className":"relative pl-6","children":[["$","span",null,{"aria-hidden":"true","className":"absolute left-0 top-[0.7em] size-1.5 bg-signal"}],[["$","strong","0",{"className":"font-semibold","children":"Contradictory facts."}],["$","$1","1",{"children":" Different prices, feature lists, or company descriptions across pages and profiles make an accurate answer less likely."}]]]}],["$","li","**Writing for machines instead of buyers.** Keyword-stuffed question blocks or text hidden from visitors can backfire. Write for the person asking.",{"className":"relative pl-6","children":[["$","span",null,{"aria-hidden":"true","className":"absolute left-0 top-[0.7em] size-1.5 bg-signal"}],[["$","strong","0",{"className":"font-semibold","children":"Writing for machines instead of buyers."}],["$","$1","1",{"children":" Keyword-stuffed question blocks or text hidden from visitors can backfire. Write for the person asking."}]]]}],["$","li","**Reacting to single answers.** One answer that leaves out your brand is not a trend. Judge progress across repeated runs.",{"className":"relative pl-6","children":[["$","span",null,{"aria-hidden":"true","className":"absolute left-0 top-[0.7em] size-1.5 bg-signal"}],[["$","strong","0",{"className":"font-semibold","children":"Reacting to single answers."}],["$","$1","1",{"children":" One answer that leaves out your brand is not a trend. Judge progress across repeated runs."}]]]}]]}]
4d:["$","aside","35",{"className":"mt-8 rounded-lg border p-5 sm:p-6 border-ink/20 bg-sand","children":[["$","p",null,{"className":"flex items-center gap-2 text-label uppercase text-ink","children":[["$","svg",null,{"width":14,"height":14,"viewBox":"0 0 16 16","fill":"none","stroke":"currentColor","strokeWidth":1.5,"aria-hidden":true,"focusable":false,"children":[["$","circle",null,{"cx":"8","cy":"8","r":"6.25"}],["$","path",null,{"d":"M8 4.75v4M8 10.75v.5","strokeLinecap":"square"}]]}],"Be wary of promised placement"]}],["$","p",null,{"className":"mt-2.5 text-[1rem] leading-relaxed text-ink","children":[["$","$1","0",{"children":"No outside vendor controls how AI systems select sources. Offers to get your brand into AI answers quickly can rely on mass-produced content, link schemes, or fake reviews, which can damage both your search presence and your reputation."}]]}]]}]
4e:["$","h2","36",{"id":"next-steps","className":"mt-16 scroll-mt-28 text-[1.75rem] font-medium leading-tight tracking-[-0.025em] first:mt-0","children":"Next steps"}]
4f:["$","p","37",{"className":"mt-5 text-[1.0625rem] leading-[1.75] text-ink-soft","children":[["$","$1","0",{"children":"Start with a baseline, then improve the pages and facts that matter most to buyers."}]]}]
50:["$","ol","38",{"className":"mt-5 space-y-2.5 text-[1.0625rem] leading-[1.7] text-ink-soft list-decimal pl-6","children":[["$","li","Write a prompt set for your category and record where your brand appears today.",{"className":"pl-1","children":[null,[["$","$1","0",{"children":"Write a prompt set for your category and record where your brand appears today."}]]]}],["$","li","Fix crawl and indexing issues on the pages buyers rely on to decide.",{"className":"pl-1","children":[null,[["$","$1","0",{"children":"Fix crawl and indexing issues on the pages buyers rely on to decide."}]]]}],["$","li","Audit your core facts across your site and third-party profiles, and correct conflicts.",{"className":"pl-1","children":[null,[["$","$1","0",{"children":"Audit your core facts across your site and third-party profiles, and correct conflicts."}]]]}],["$","li","Build or improve the page types in the table, starting with questions your sales and support teams hear most.",{"className":"pl-1","children":[null,[["$","$1","0",{"children":"Build or improve the page types in the table, starting with questions your sales and support teams hear most."}]]]}],["$","li","Rerun the prompt set on a schedule and compare the trend with Search Console data.",{"className":"pl-1","children":[null,[["$","$1","0",{"children":"Rerun the prompt set on a schedule and compare the trend with Search Console data."}]]]}]]}]
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